Engaging a small studio for digital marketing and design over maintaining an in-house team or hiring a larger agency can be a strategic move, depending on the company’s needs, budget, and goals.
Here’s why:
Criteria
Anti Anti Art
In House marketing and creative
Larger creative studio / marketing agency
Total Costs of engagement
Costs:
800 SGD - 1600 SGD
Costs:
4800 SGD - 7200 SGD
Costs:
3000 SGD - 10000 SGD and more
Speed / Agility
Creative Quality
Scalability
Strategic Alignment
Communication
Innovation / Risk taking
Consistency
Long Term Fit
Competitive, no overhead
Fast & flexible
Led by experienced creatives
Flexible per project needs
Personalized focus
Direct access to creatives
Studios thrive on bold ideas
Small teams ensure cohesion
Great for recurring project work
Salaries, benefits, tools, etc.
Can be slow, especially with internal red tape
Depends on team talent
Fixed capacity unless you hire more staff
Internal knowledge
Easy internal access
Often conservative to align with brand
Same team, full brand immersion
Best if design/marketing is a core function
High fees, overhead, retainers
Slower due to process & hierarchy
Polished, but can be templated or conservative
Scales fast but adds cost
Requires onboarding & briefings
Usually via account managers
Can be risk-averse to protect big clients
Can vary based on team assigned
Best for large-scale, multi-channel campaigns
